Privacy Policy

Bullion Standard, Inc. Privacy Policy
Last modified: 3/18/2024

Introduction

Bullion Standard, Inc. (“Bullion Standard”, “we”, “us”, or “our”) respect your (“Customer”, “you”, or “your”) privacy and are committed to protecting it through our compliance with this Privacy Policy (the “Policy”).

This Policy describes the types of information we may collect from you or that you may provide when you visit the website bullionstandard.com, mobile applications, or our social media pages (collectively, our “Websites”) and/or enter into transactions with Bullion Standard (collectively, with the Websites, our “Services”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to information we collect:

On our Websites;
In email, text, phone calls, and other electronic messages between you and Bullion Standard, whether direct email, text communications, or through our Services;
Through any non-browser-based interaction between you and Bullion Standard.
Through any sales or purchase transactions between you and Bullion Standard.
At any Bullion Standard physical locations.

This Policy does not apply to information collected by:

Bullion Standard offline (except as noted above) or through any other means, including on any other website operated by Bullion Standard or any third party; or
Any third party, including through any application or content (including advertising) that may link to or be accessible from or on our Websites.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use or access our Services. By accessing or using our Services, you agree to this Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Person Under the Age of 18

Our Services are not intended for persons under 18 years of age. No one under age 18 may provide any information to Bullion Standard in connection with our Services. We do not knowingly collect personal information from persons under 18. If you are under 18, do not use or provide any information to Bullion Standard in connection with Services offered. If we learn we have collected or received personal information from a person under 18, we will delete that information. If we determine that a Customer is under the age of 18, we will immediately terminate the associated account and delete any information provided. If you believe we might have any information from or about a person under 18, please contact us by any of the following methods:

You may write to our corporate mailing address, located at:

Bullion Standard, Inc.
8898 Navajo Rd.
Ste. C335
San Diego, CA 92119

You may email our customer service team at:

support@bullionstandard.com

You may call our customer service team at:

(833) BST-GOLD (278-4653)

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights in this Policy for more information. We do not knowingly collect any information from any person under the age of 18.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Services, including:

Identifiers: Examples include real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, or other similar identifiers.
Other Information: Examples include name, signature, characteristics or description, address, telephone number, education, employment, employment history, bank account number, or credit card number.
Protected classifications: Examples include race, religion, and age.
Commercial information: This includes services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Education information: This includes information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, Sec. 1232g; 34 C.F.R. Part 99).
Internet or other electronic network activity: Examples include browsing history, search history, a consumer’s interaction with an internet website, application, or advertisement.
Geolocation data: This might include location information while using one of our apps.

Audio, electronic, visual, thermal, olfactory, or similar information: Examples of this category include identifiable information obtained about you while speaking with our customer service representatives on the telephone.
Professional or employment-related information
Consumer profile: This includes inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, and behaviors.

We collect this information:

Directly from you when you provide it to us.
Automatically as you navigate through the Website, Application or other platforms associated with our Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies and web beacons.

Information You Provide to Bullion Standard.

The information we collect on or through our Website, Applications, Services, or communications with you may include:

Information that you provide by filling in forms. This includes information provided at the time of registering to use our Services or requesting further goods or services. We may also ask you for information when you report a problem with our Website, Applications, or other platform(s).
Information that you provide within our Services or Applications to establish an account.
Records and copies of your correspondence (including email addresses), if you contact us or provide us with feedback.
Details of transactions you carry out through our Services and of the fulfillment of your participation in any Services.
Your search queries on the Website.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, Application, or other platform, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website, Application, or Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies.

As you navigate through and interact with our Website, Application, or Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, Website, Application, or Services, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer, device, and internet connection, including the hardware models, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, and mobile network information. If you have downloaded our mobile Application, we may also collect certain information from your mobile device, including information about how you use the Application(s). This information is generally used to help us deliver relevant information to you. In the event our Application crashes on your mobile device, we will also receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs, provide other technical support, and improve and optimize the performance of our Application.
In order to improve, personalize, and optimize our Services and meet our legal obligations, we may automatically track certain information about your visits to and usage of our Website, Application, and Services, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), device identifier, domain name, clickstream data, referring/exist pages, geolocation, and a date/time stamp for your visit. We also use this information to analyze trends, administer the Website, gather demographic information about our user base, deliver advertising, perform research, provide technical and customer support, inform our product development efforts, protect our legal rights, address disputes, and prevent our Services from being used to commit harmful or unlawful activities, including fraud. Some of this information may also be collected so that when you use the Website, Application, or Services again, we will be able to recognize you and optimize your experience accordingly.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Services and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Services according to your individual interests.
Speed up your searches.
Recognize you when you return to one of our platforms.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies): A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
Flash Cookies: Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information below.
Web Beacons: Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

What to do if you do not want cookies to be set or want them to be removed?

If you do not want to receive cookies, you can change your browser settings on your computer or other device you are using to access our Services. If you use our Website without changing your browser settings, or if you click the “Accept” button on our website page regarding cookies, we will assume that you are happy to receive all cookies on the Website and that you have provided consent by such actions or conduct. Most browsers also provide functionality that lets you review and erase cookies, including our Website cookies. Please note that the Website may not work properly without cookies.

Third-Party Use of Cookies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and our Services to you.
To improve our Website and/or Application.
To provide you with other Bullion Standard products and/or Services.
To provide you with information, products, or services that you request from us.
To notify you about changes to our Website and/or Application.
To allow you to participate in interactive features on our Website and/or Application.
To provide customer support.
For internal recordkeeping.
For market research.
To investigate, deter, and protect against fraudulent, unauthorized, or illegal activity.
To inform you about promotions, events, and news related to our Website and/or Application.
To contact you with respect to our Website and/or Application.
In any other way we may describe when you provide the information.
To fulfill any other purpose for which you provide it.
For any other purpose with your consent.

We may also use your information to contact you about goods/services that may be of interest to you. If you do not want us to use your information in this way, please contact us at support@bullionstandard.com or check the relevant box located on the form on which we collect your data. For more information, see Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect, or you provide as described in this Policy:

To our subsidiaries and affiliates.
To our employees on a need-to-know basis.
To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Bullion Standard about our Service users is among the assets transferred.
To fulfill the purpose for which you provide it.
From time to time, we may also need to share your information with professional advisors, including lawyers, auditors, bankers, insurers, and consultants, in order to obtain advice or other professional services from them. Such advisors are bound by legal and/or contractual duties of confidentiality and other prohibitions against disclosure of personal information.
Co-Branded Partners are companies with whom we may jointly offer a service or feature. You can tell when you are accessing a service or feature offered by a Co-Branded Partner because the Co-Branded Partner’s name will be featured prominently. You may be asked to provide information about yourself to register for a service offered by a Co-Branded Partner. In doing so, you may be providing your information to both us and the Co-Branded Partner, or we may share your information with the Co-Branded Partner. Please note that the Co-Branded Partner’s privacy policy may also apply to its use of your information. We are not responsible for the practices used by Co-Branded Partners. In addition, by using our Website, Application(s), and Services, you acknowledge and agree that we are not responsible for and do not have control over any Co-Branded Partners.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Bullion Standard, our Customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Disclosure of Your Information for Third-Party Advertising: If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt out by checking the relevant box located on the form on which we collect your data (the order/registration form) or Contact by email or phone. You can also always opt out by logging into the Website and adjusting your user preferences in your account profile, by checking or unchecking the relevant boxes, or by sending us an email stating your request to support@bullionstandard.com.
Promotional Offers from the Company: If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt out by sending us an email stating your request to support@bullionstandard.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.
Targeted Advertising: If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending us an email stating your request to support@bullionstandard.com. For this opt-out to function, you must have your browser set to accept all browser cookies.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website at www.thenai.org/opt-out/.

Residents of certain states, such as California, may have additional personal information rights and choices. Please see Your State Privacy Rights in this Policy for more information.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website and visiting your account profile page.

You may also send us an email at support@bullionstandard.com to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law, legal requirement, or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms and Conditions, which can be found at https://www.bullionstandard.com/terms.

Residents of certain states, such as California, may have additional personal information rights and choices. Please see Your State Privacy Rights in this Policy for more information.

Third Party Links on Our Site

Our Websites may contain links to other third party websites for your convenience. We are not responsible for the privacy policies and practices of other third parties and any information you submit to a third party is subject to their privacy policy. Once you leave our Websites, or are otherwise redirected to a third-party website, application, or other online service, we encourage you to read the privacy policy applicable to that third party.

Opt-Out of Communications

You may opt-out of receiving promotional e-mail communication from us by sending us an email at support@bullionstandard.com, or by clicking the “unsubscribe” button at the bottom of our emails that we send to you. Please note that you will not be able to opt-out of transactional email communication, such as communication related to your account activities.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Service, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet or other electronic methods is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to us. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Websites.

International Transfers

To deliver products and services to you, it is sometimes necessary for Bullion Standard to share your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws. If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers.

Call Recording

The Regulation of Investigatory Powers Act 2000 (RIPA) permits a company to lawfully record conversations only to:

Establish facts;
Ensure regulatory compliance; or
Demonstrate standards that are achieved or need to be achieved by training.

Any recordings that are retained are relevant to our business and only used for that business. We make all reasonable efforts to inform the parties involved that our calls are recorded.

Calls are stored for up to two (2) years, at which point they are then deleted.

If you wish to exercise any of the above rights, please contact us at support@bullionstandard.com.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page with a notice that this Policy has been updated on the Websites home pages. If we make material changes to how we treat our users’ personal information, we will notify you. The date the Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Websites and this Policy to check for any changes.

Some states provide their residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: support@bullionstandard.com. However, please know we do not currently sell data triggering that States’s opt-out requirements.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

To learn more about California residents’ privacy rights, visit https://oag.ca.gov/privacy/ccpa. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@bullionstandard.com, or write us at:

Bullion Standard, Inc.
8898 Navajo Rd.
Ste. C335
San Diego, CA 92119

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia also provide (now or in the future) their state residents with rights to:

Confirm whether we process their personal information.
Access and delete certain personal information.
Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
Data portability.
Opt-out of personal data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please send an email to support@bullionstandard.com.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: support@bullionstandard.com; (833) BST-GOLD (278-4653). However, please know we do not currently sell data triggering that statute’s opt-out requirements.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, please contact us by any of the following methods:

You may write to our corporate mailing address, located at:

Bullion Standard, Inc.
8898 Navajo Rd.
Ste. C335
San Diego, CA 92119

You may email our customer service team at:

support@bullionstandard.com

You may call our customer service team at:

(833) BST-GOLD (278-4653)

Your California Privacy Rights

We do not sell, trade, or otherwise transfer your Personal Information to third parties, except as expressly stated in this Policy. California Civil Code Section § 1798.83 permits California residents to request certain information regarding our use and disclosure of Personal Information to third parties. To make such a request, please send an e-mail to support@bullionstandard.com. Please see CALIFORNIA-SPECIFIC PRIVACY RIGHTS (for California residents only) in this Policy for more information.

California “Shine the Light” Law

Separate from CCPA, California residents may, pursuant to California Civil Code Section 1798.83 (the California “Shine the Light” law), request certain information regarding our disclosure (if any) of personal data to third parties for their direct marketing purposes. To make such a request, please contact us, identify yourself as a California resident, and provide sufficient information so we can take appropriate action, such as your name, email address or any additional information required.

Colorado

Colorado enacted the Colorado Privacy Act (the “CPA”) in July 2021, which went into effect on July 1, 2023. It applies to any legal entity conducting business in Colorado or delivering products or services targeted to Colorado residents that control or process the personal data of 100,000 or more consumers during a year. The CPA affords certain rights to Colorado residents with respect to their data. The rights afforded to consumers under the CPA include the right to opt out of the processing of personal data for targeted advertising or for the sale of such personal data. Based on the consumer threshold, we do not believe these laws currently apply to us. If you are a resident of Colorado and have any questions or concerns about your state’s consumer privacy protection law or its non-applicability to us, please contact us.

Other States

Currently, Connecticut, Utah and Virginia have enacted laws that went into effect on January 1, 2023, or that will go into effect soon. In addition, Iowa, Montana, Indiana, and Tennessee enacted laws that go into effect in 2024 and later. We do not believe these laws currently apply to us. If you are a resident of one of these states and have any questions or concerns about your state’s consumer privacy protection law or its non-applicability to us, please contact us.
CALIFORNIA-SPECIFIC PRIVACY RIGHTS (for California residents only)
California Consumer Privacy Act (CCPA)

This California Privacy Notice supplements the Privacy Policy (“Policy”) and contains the disclosures required under the California Consumer Privacy Act (CCPA). For individuals who are California residents, the CCPA requires certain disclosures about the categories of personal information we collect and how we use it, the categories of sources from whom we collect personal information, and the third parties with whom we share it. You also have the right to exercise certain rights regarding your personal information.

Please note that for California residents, the term personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household as defined in the CCPA. All other capitalized terms have the same meanings as given them in the Policy.

Data Subject Requests

If you are a California resident who has provided personal information to us, or a California resident that reasonably believes that we have collected or stored their personal information, you have the right to request Company to:

Disclose the categories of personal information we collected about you in the preceding twelve months; categories of sources from which the personal information was collected; the business or commercial purpose for which we collected or sold the personal information; the categories of third parties with which we have shared your personal information; categories of personal information that we sold in the preceding twelve months, and for each category identified, categories of third parties to which we sold that particular category of personal information; and the categories of personal information that we disclosed for a business purpose in the preceding twelve months, and for each category identified, the categories of third parties to whom we disclosed that particular category of personal information (“Request to Know”);
Disclose the specific pieces of personal information that we have collected on you (“Request to Know”);
Delete personal information we have collected on you (“Request to Delete”); and
Opt out of the sale of the personal information we have collected on you (“Right to Opt Out”).

You can only make two Requests to Know in a twelve-month period, and the information provided need only cover the twelve-month period prior to receipt of your request.

Methods for Submitting Request

You may submit Requests to Know and Requests to Delete in one of the following methods:

You may write to our corporate mailing address, located at:

Bullion Standard, Inc.
8898 Navajo Rd.
Ste. C335
San Diego, CA 92119

You may email our customer service team at:

support@bullionstandard.com

You may call our customer service team at:

(833) BST-GOLD (278-4653)

Verification of Requests

We will need to verify your identity to respond to Requests to Delete and Requests to Know. If you have an account with us that is password-protected, we may verify your identity through our existing authentication practices for your account.

If you do not have an account with us, and your request concerns “categories” of personal information collected, we can request from you two data points of personal information to verify your identity. If you do not have an account with us, and your request concerns specific pieces of personal information, we can request from you at least three data points of personal information as well as a signed declaration made under penalty of perjury to verify your identity.

If a request concerns household information, and the household does not have a password-protected account with us, we will not comply with a Request to Know specific pieces of personal information about the household or a Request to Delete household personal information unless all of the following conditions are satisfied: (1) all consumers of the household jointly request access to specific pieces of information for the household or the deletion of household personal information; (2) we have individually verified all the members of the household under the CCPA; and (3) we have verified that each member making the request is currently a member of the household.

Time for Response

Please note that once you have submitted a Request to Know or Request to Delete, we will send you a receipt, acknowledging your request, within ten business days. If, for some reason, you do not receive such a receipt within ten days of your submitted request, please send us an email to support@bullionstandard.com, as an error may have occurred.

We will respond to Requests to Know and Requests to Delete within forty-five calendar days after they are received. If we cannot verify you within the forty-five-day time period, we may deny the request. If necessary, we may take up to an additional forty-five calendar days to respond to the consumer’s request, for a maximum total of ninety calendar days from the day the request is received, provided that we provide you with notice and an explanation of the reason that we will take more than forty-five days to respond to the request.

In the case of a Request to Delete, we may use a two-step process for online requests to delete where you must first, submit the Request to Delete and then second, separately confirm that you want your personal information deleted.

Notice of Opt Out

You have the right to opt out of the sale of your personal information by us. To exercise this right, you can send an email to support@bullionstandard.com. We will comply with a Request to Opt Out as soon as feasibly possible, but no later than fifteen business days from the date we received the request.

Authorized Agent

As a California resident, you have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with us. Please contact us support@bullionstandard.com for more information if you wish to submit a request through an authorized agent.

Right to Non-Discrimination for the Exercise of CCPA Rights

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you with a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Contact Us

If you have questions about our privacy policies or practices or this notice, please contact us by any of the following methods:

You may write to our corporate mailing address, located at:

Bullion Standard, Inc.
8898 Navajo Rd.
Ste. C335
San Diego, CA 92119

You may email our customer service team at:

support@bullionstandard.com

You may call our customer service team at:

(833) BST-GOLD (278-4653)

Notice of Collection

Pursuant to California Civil Section 1798.100(b), this serves as notice of the categories of personal information that we collect through the Websites and Services, the business or commercial purposes for which such personal information was collected, the categories of sources of such personal information, and the categories of third parties to whom such information was disclosed in the past twelve months.

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	Yes
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	Yes
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	Yes
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Yes
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	No
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	Yes
G. Geolocation data.	Physical location or movements.	Yes
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	Yes
I. Professional or employment-related information.	Current or past job history or performance evaluations.	No
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	No
K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	Yes

Highly Sensitive Information

Certain of the categories listed above represent “Highly Sensitive Information” as such term is defined in the CPRA. We do not collect, use, share or store Highly Sensitive Information except for purposes of performing our services, providing our products, or for such purposes as requested by you. For example, we may collect Highly Sensitive Information such as credit card or financial information for purposes of a transaction involving our products or services. We may also use Highly Sensitive Information to conduct background checks or for other purposes authorized by yourself. We do not share Highly Sensitive Information with third parties unless it is necessary to assist us in performing the services requested. For example, we may share Highly Sensitive Information with payment processors to conduct transactions or with third-party vendors who assist us with performing background checks if required. We do not sell Highly Sensitive Information to any third parties. We also may collect Highly Sensitive Information in an employment context if you are applying for a position with our company or are currently or formerly employed by our company.

Retention Periods for Highly Sensitive Information

Pursuant to the requirements of the CPRA [Specifically, Cal. Civ. Code § 1798.100(a)(3)], we would like to inform you that we will only keep personal information and Highly Sensitive Information for so long as it is reasonably necessary to do so in accordance with the provisions of the CPRA and our internal policies. If you are concerned regarding our retention of your personal information, including Highly Sensitive Information, you may request deletion of such information in accordance with the provisions of this Notice in the manner set forth. We may be required by law to retain certain information including your personal information and Highly Sensitive Information in accordance with applicable laws requiring us to maintain such information, or for a legitimate business purpose to maintain such information including but not limited to prevent fraud or to enforce our policies.

Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this Policy, we will post the updated notice on the Websites and update the notice’s effective date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

Microsoft Clarity

We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our privacy statement has more details.

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